Cause-related marketing programs that benefit OCRA are regulated by the Better Business Bureau Wise Giving Alliance Standards for Charity Accountability as well as by applicable state commercial co-venture laws. Their regulations require full disclosure to the consumer regarding the benefit to the charity when donations are raised through a consumer purchase. The disclosure statement should appear on all packaging, social, and digital and promotional materials in clear and unambiguous terms. Transparency is mandatory. If your program is accepted, OCRA will work with your company to suggest appropriate disclosure language.
Learn more about the BBB Standards (including Standard 19, specifically addressing cause-related marketing promotions).