QVC Heads to the Hamptons for Annual Charitable Broadcast
QVC and Ovarian Cancer Research Fund Joining Forces for “QVC Presents Super Saturday LIVE” Broadcast
WEST CHESTER, Pa. (July 21, 2015) – Help advance the fight against ovarian cancer with stylish steals and dazzling deals. QVC and Ovarian Cancer Research Fund (OCRF) are uniting once again for “QVC Presents Super Saturday LIVE,” an annual designer charity sale scheduled to be broadcast live from the Hamptons on Saturday, July 25 at 2 PM (ET). During the two-hour shopping extravaganza, premier fashion, beauty, jewelry and more will be offered for HALF the manufacturer’s suggested retail price* with 80 percent of the purchase price** of donated merchandise benefitting Ovarian Cancer Research Fund. Proceeds will also benefit Woman to Woman, OCRF’s nationwide patient program designed to support women undergoing treatment for gynecologic cancers.
“Ovarian cancer is often difficult to detect due to its subtle symptoms,” said Doug Rose, senior vice president of brand and communications for QVC. “‘QVC Presents Super Saturday LIVE’ represents QVC’s commitment to raising both the awareness necessary for early detection and the funds needed to help conquer this deadly disease.”
Now in its ninth year, “QVC Presents Super Saturday LIVE” has generated more than $8.9 million to benefit Ovarian Cancer Research Fund. The live broadcast from OCRF’s Super Saturday NY will feature an assortment of fabulous finds from top brands, including Alex and Ani Charity by Design, Dooney & Bourke, Henri Bendel, Judith Ripka, philosophy and many more. Viewers will also be treated to a behind-the-scenes glimpse of the summer’s ‘hautest’ shopping extravaganza with celebrity interviews straight from the star-studded red carpet.
“OCRF is proud to join forces with QVC once again to garner support and raise awareness of ovarian cancer,” said Audra Moran, president and CEO, OCRF. “Each year, the proceeds generated from QVC’s Super Saturday broadcast not only benefit women currently undergoing treatment for this horrible illness, but also bring us one step closer to eradicating the disease once and for all.”
Harnessing the power of social media, QVC will launch #KeepinItTeal, a social media campaign featuring videos of celebrities and the faces behind some of QVC’s favorite brands, designed to help raise awareness of ovarian cancer. Viewers will be encouraged to share the videos on social media platforms and explain why and for whom they are #KeepinItTeal.
It’s all part of QVC’s ongoing commitment to support charitable causes that promote the success and wellness of women through the power of relationships. “QVC Presents Super Saturday LIVE” products will be available through the QVC apps by calling 800.345.1515 or visiting QVC.com/SuperSaturday, while supplies last.